This is a YouTube video titled "most home service businesses are invisible and dont even know it. #shorts" containing a monologue by Phil Risher recorded in July 2025. Phil discusses how AI and local SEO interact in search results for local services like plumbers, emphasizing the importance of local SEO and brand content to stay competitive.
I was doing a search last week for a plumber near me and it gave me four different results. I then went and asked it okay, how did you get these results? Here's the step by step process that ChatGPT told me. First search term used I searched for plumber near me using a web search engine. 2. Location based results these search engines automatically use your approximate location to deliver local listings. These results typically come from Google Maps and business directories. 3. I selected plumbers that have a strong customer reviews or plus stars, are local to where you are and have a good reputation for reliability, professionalism and emergency response to do not Stop Local SEO if you think that AI is going to be replacing search A lot of companies right now think it's local SEO versus AI, but it's actually both. AI is pulling the results from local SEO as well as your brand and it's giving the results. So what can you be doing to stay ahead of the curve? 1. Continue to do local SEO because that's what it's pulling from right now. Two is build a brand on content. What that means is you want to create content as your brand to show up on these search results, which is a differentiator. It's going to say this company has a great reputation on local search and it has a great reputation on on social. It has the best brand and it's going to be the best company to use.
The companies that win the next five years won't be the ones gaming the system.
