Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

Most home service businesses are losing jobs they already won #shorts

18 Jun 2026 · 1 min

Watch on YouTube

0:54

In this short, the speaker outlines a lead‑nurture and estimate‑nurture video strategy for home‑service companies, identifying four key video moments. 1) Immediately after a website form/estimate request: send a thank‑you, ask for photos, and include a brief owner introduction video. 2) When a quote is emailed: a quick “quote sent” video followed by a second touch‑point a couple of days later to answer questions. 3) After a quote is approved: a video that explains next steps and schedules the job (post‑sale). 4) After an invoice is sent: a thank‑you video that may request referrals. The speaker emphasizes that the first two touch‑points are the highest priority for converting leads.

Chapters

Within our lead nurture sequence and estimate nurture sequence, there's 4 video opportunities. One, a form is filled out on the website. They go to get estimate, they fill this out. This is where I would say is a priority of where they get, thank you for reaching out. In the meantime, do you have any photos to share? Also, please check out this video from our owner. And this is where you come on. Thank you for reaching out to us. Super excited. And then the second one for me is when a quote is sent out. Hey, we just sent you a quote a few minutes ago. Let us know if you have any questions. And then 2 days later, something else pops off. If you want to do One that's like after a job or a quote is approved and you have a lot of people that come back to you and say, okay, I approved a quote. Now what happens? All right, now we're going to call you to schedule. That's more of like a directing them to what happens next type of thing, post-sale. And then this one is after an invoice is sent and that's really like thanking them, maybe offering a referral or something like that. So there's 4 real ways. I think the first 2 are the most important.