A short YouTube video by Phil Risher advising home service businesses on quick high-impact fixes to grow revenue. The speaker highlights three primary areas—website conversion optimization, email marketing to re-engage existing leads, and Google Ads (with ROAS reporting and B2B campaigns)—and offers free step-by-step playbooks, inviting viewers to DM for guidance.
When I first started the company, it was because pain points that I had trying to grow a $3 million home service business. And I picked a couple things that needed to get fixed very, very quickly. The first one was conversions on websites. We need to convert leads all the way into sales and then all the way through our pipeline. The second one is email marketing. Most people have a honeyhole sitting in their business and they're not retargeting them, emailing them, bringing them back into the funnel. Then over the years, we've evolved and brought on new things that are going to help solve more problems that I had as well. For example, Google Ads. We were running Google Ads, but we didn't have return on ad spend reporting. So we built that out. I know we should be doing this B2B campaign. So we built out a B2B campaign to help get more B2B referral partners. So we're locked in. We literally have blueprints and playbooks on 10 different channels to drive revenue for your home service business. We literally give away these playbooks for free. I can walk you through exactly how to do these for your business. Shoot me a DM and I'll show you exactly how to do it.
The companies that win the next five years won't be the ones gaming the system.
