Most home service businesses don't know if their yard signs actually work. Phil Risher explains how dedicated tracking phone numbers let you see which calls came from which signs, so you can measure what's actually profitable.
If you use yard signs and you do not do this one thing, you will never know if it makes money for your business. You can purchase a tracking phone number. That tracking phone number will be labeled as yard sign, and when someone calls that number, it will tell your customer service representative this is a call from your yard sign. Now you will know that you're getting calls from your yard sign. If you're sending out mailers, using yard signs, doing the Clover method and dropping flyers and door hangers, and you don't have tracking numbers on things, how are you going to know where leads actually come from? This is exactly why CallRail exists. to help you get tracking numbers to put on all these different assets. If you wanna try CallRail out, I'll put a link down in the comments.
The companies that win the next five years won't be the ones gaming the system.
