Most home service businesses dont lose leads from bad marketing #shorts

Here's the most expensive mistake home service businesses are making. I had a call with a $43 million roofing contractor. I asked them, what is your lead nurture process? You get a lead that comes in, you call them. They don't answer. It's like, well, hopefully our salespeople call them back. That's not the answer. The answer is we call them, we text them, we email them. More importantly, when they fill out a form on the website, we send them an email right away to ask for pictures. Because some people are not call people, some people are not text people. You want to open the channel of communication that works best for them. Then you call them. They don't answer. You put them into a nurture sequence for 7, 14, 21 days where you're following up. You don't just say, hey, you're still interested in getting this done. You say, hey, were you able to solve your roofing project yet? Hey, we're here. We're going to have a guy in your neighborhood next week doing an inspection, and you're trying to stay top of mind and get them to say yes and work with you.