Phil Risher says home service businesses waste money chasing new leads when they should fix their estimate follow-up. An HVAC company doubled revenue by improving their closing rate from 46% to 58% through texts, emails, and a 21-day nurture sequence.
46% (before) and 58% (after).
21-day nurture sequence.
The most important automation that home service businesses need to have in their business is an estimate follow up process. And I'm not just saying oh we send them an email two times after we send out the estimates. It's a rehash program, text, emails, calls, nurture sequences, educating the client, agitating the problem. Expiration dates on your estimates. Most companies just rely on the cookie cutter manufacturer estimate follow up process that is just junk and they're not closing at the capacity that they should. We fixed this in an hvac contractor. We took their closing percentage from 46% to 58% which helped them double the revenue in their company by implementing a 21 day nurture sequence that did all those things. So if you're not following up with your estimates, I guarantee it's gold. You don't need any more leads, you don't need any more ads, you don't need to spend any more money on marketing. All you got to do is fix your estimate process and you're going to grow your business.
The companies that win the next five years won't be the ones gaming the system.
