Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

Most home service businesses treat email like branding. #shorts

21 Feb 2026 · 1 min

Watch on YouTube

0:56

In this YouTube short, Phil Risher presents the tenth tactic in his 11-point series for acquiring more customers in home service businesses. He advises sending a themed promotional email to the entire database (e.g., $500 off a roof, $50 off a generator) and then retargeting only those who opened the email with a second, localized follow‑up offering a specific estimate and discount. He cites an HVAC client who earned $257,000 in a year using this two‑step email approach. The video ends with a call to action: viewers can comment “playbook” to receive the full 11‑point playbook.

Chapters

We're counting down the 11 ways to get more customers for your home service business. And this is number 10. What you want to do is send out an email to your entire database and you want to have some type of a theme to it. So 500 off a new roof, $50 off a new generator, some type of a theme inside of the subject line. Once you send out that email, you want to take all the people that open the email and you want to send them a second email. The second email says subject line in your area. And then in the body, it says, hey, Phil, we're going to be in your area doing estimates for a new generator. Would you like us to stop by? We want. We have a promo going on for $50 off. This takes your email newsletter and turns it into a flood of customers. It's not just branding. It's actually a sales tool for your business. One of our H VAC clients implemented this proven way and generated $257,000 over 12 months just by sending out an email newsletter with a call to action at the end, like what I explained. And again, this is number 10 of the 11 proven ways to get more customers for your home service business. So if you want the entire playbook, comment playbook, and we'll make sure that it gets to you.