Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

Most home service businesses treat their CSRs like human answering machines. #shorts

12 Mar 2025 · 1 min

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0:42

Phil Risher advises home service businesses to stop passively waiting for inbound calls and instead convert customer service representatives into proactive inside salespeople. Recommended tactics: daily outbound calls to CRM contacts who haven’t used the service in six months to a year (and outreach even for longer lapsed customers of 2–5 years), calling users who opened monthly email newsletters to promote specials, and partnering with a marketing firm (DME) to implement the playbook that turns a CRM into a sales machine.

Questions this video answers

Customers who haven't used the service for six months to a year.

Customers who haven't used the service for two, three, four, or five years.

All people who opened the monthly email newsletter.

Chapters

Stop waiting for the phone to ring. Here's how to generate leads proactively. Most CSRs are sitting there waiting for the phone to ring, and then they're going to try to book appointments for you. What they should be doing is first going into your CRM, finding people that haven't used you for the past six months or year and calling them every single day to get them back onto the schedule. And even if it's longer than that, two, three, four, five years, call these people and just say, hey, how's it going? Did you want to work with us again? Second, they can go into the email newsletter that you send out every single month and all the people that opened it call them and say, hey, did you hear about the special that we have going on? Do you want to get the service done being proactive? You want to turn your customer service representative into inside salespeople? You need a marketing company that can collaborate with you and help come up with strategies and people to reach out to. DME and I'll walk you through our playbook on how we turn your CRM into a sales machine.