This is a YouTube video titled "Most people pitch partnerships all wrong. #shorts" containing a short discussion involving multiple speakers, including one named Phil. The conversation focuses on strategies for leveraging partnerships by educating technicians and incentivizing them with referral commissions to increase engagement and business stickiness. The content was created in July 2025.
You go there, you drop off donuts, okay? And you educate their technician base on everything that you do. Maybe five or ten minutes worth. But this is how you really leverage this. Because another business owner, they're not going to care about an extra 50 bucks referral commission. They might care about the stickiness, whatever. But here's the secret. Their technicians, if they make an extra $50 on every job that they do, they're going to be so happy about this partnership. Okay, back out, Phil. You're blowing some minds right now.
The companies that win the next five years won't be the ones gaming the system.
