Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

profit isn’t a dirty word....it’s the point

4 Apr 2025 · 1 min

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This short YouTube video by Phil Risher argues that owners should build businesses with the twin goals of making profit and preparing the company for potential sale. The speaker emphasizes that treating profit as shameful leads to poor planning; designing a business to increase value makes it easier to run and more profitable, and annual valuations are recommended to track growth and ensure readiness if a sale opportunity arises.

Chapters

There's two reasons to own a business. One is to make a profit and two is to sell it at some point. Sometimes people treat profit as a bad word and never think about selling and next thing you know it's time to sell and they didn't plan anything. If you build a business that is increasing the value of the business to sell to somebody, it's going to be an easier business to run, it's going to be more profitable for you and the chances are you may never want to sell it. But if it ever happens and you need to sell, it's already positioned, it's ready to go, there's no getting ready and if somebody calls you and says they want to buy it, you already have a value. I recommend getting a valuation done every year so that way you know where you're starting from and you can track the progress of where it's growing. Starting from day one with that approach changes the way you grow the business.