#shorts He Almost Shut Down..Now He Does $16M a Year Because of This #hvac #plumbing #lawncare

My life really changed when I said we're a media company that sells pools. You have to see yourself more as a media company than as a, let's say a lawn care company or as a home improvement company. I got a videographer, I got a content writer. You know, it's like, boom. Now somebody might say, well, I'm a one man gang. I'm a two man gang. It's like, there's no way I can do that. Yeah, yeah, yeah, you can do that. Because there's people doing your industry all the time by themselves. If you're in lawn care, let's say, I mean, if you're not constantly showing different photos, different, different videos, different cool little before and afters, how you sharpen your blades and what equipment you use and why you use it, and how you weed eat and just little fun little things, man. It's like there's a story. The problem is a lot of people, especially in home improvement, they take what they do for granted and they don't realize there's a cool story behind it.