How many main categories can you select for a Google Business Profile?

Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

#shorts the company had more reviews than the competition but had the WRONG primary category

12 Oct 2024 · 1 min

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0:30

Short YouTube clip (Phil Risher) explaining why a Google Business Profile may fail to drive traffic: the main category matters (you can only pick one), using the wrong primary category (e.g., 'Electrician' vs 'EV charger specialist') can prevent your listing from appearing in the GBP pack; quick diagnostic: search Google for your top service in your top service area and inspect the Business Profile pack; also emphasizes reviews — insufficient reviews or poor optimization reduce visibility and you need more reviews.

Questions this video answers

One.

Chapters

Why isn't my Google business listing driving enough traffic? First, you can only select one main category for your business. Let's say you're an electrician, but you only do EV chargers. If you have the wrong main category, you might not be shown. Easy way to figure out if you have the right category is to go to Google, do a search for your top service in your top service area, and see what Google puts out into the Google Business Profile pack. Most of the times, like Google, business profiles are not ranking is because they're not optimized properly for the main category and you may not have enough reviews you're not going to be shown. And that's just the brutal facts that you got to get more reviews.