A short YouTube clip by Phil Risher advising that localized blog posts and concrete case studies satisfy Google's E-E-A-T (experience, expertise, authority, trust) signals. He argues that case studies showing exact stories of work demonstrate expertise and trustworthiness, and that producing such relevant content helps outrank competitors.
The localized blog posts and the case studies hit a different level of the EAT principles. When you do a case study that's exact story about what you've done, you fit these EAT principles, which is your experience, your expertise, your authority and your trust. And inside of those, you demonstrate your expertise. You literally talk about very expert things that only you would know about. That's what they want to see. And the more that you can build relevant content like that, the quicker that you would outrank them.
The companies that win the next five years won't be the ones gaming the system.
