How long does the speaker say you have to tell your story?

Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

#shorts Your Wife is Hot...Works Everytime #hvac #marketing #electrician #plumber

3 Sept 2024 · 0 min

Watch on YouTube

0:24

A short YouTube #shorts clip (creator: Phil Risher) giving quick marketing advice for trades (HVAC, electricians, plumbers). The speaker emphasizes the need to communicate a story in about six seconds, use striking images, and open with a strong play-on-words (example: the "Your wife is hot" HVAC joke) to capture attention and convey the service benefit quickly.

Questions this video answers

Six seconds.

You've got six seconds to tell your story. What are the images that are striking that you can't miss? And what would be a play on words that really get things started? For example, in the H vac space. Your wife is hot routine. Your wife is hot. What does that mean? Oh, my gosh, my wife is hot. Are you trying to hit on my wife? No, it's a H vac there. She wants to be cool. So please make sure that you, you know. Because if mom ain't happy, ain't anybody happy.