Phil Risher (YouTube, Feb 7, 2024) gives actionable, low-cost tactics to grow local businesses by retargeting past customers and prospects. Central advice: re-engage your existing database (the “blue ocean” of past prospects/customers) using free or low-cost channels — personal phone calls with a simple outreach script, email newsletters, and text-message marketing — to bring them back into the conversion funnel.
Chapters
This doesn't cost anything. But retargeting your past customers and prospects. If you have a big database of people we always talk about in this funnel here, there's visibility, you know, getting new customers in conversions, which is getting them through your funnel. And then you have this big blue ocean of past prospects and customers that are just sitting here that you need to retarget and bring them back into your funnel. So a free way to do this is just literally call these people and say, hey, just wanted to say thanks so much for being our customer last year. We're planning currently for the next year coming up and we just wanted to see if you had any upcoming products that we might be able to help you with. One of the new things that we've been doing is X, Y and Z. Thanks again. You know, or if you know anyone that might need our services, we're whatever, that's a simple way. Just call these people. You could also do like an email newsletter. You can do text message marketing. Right? There's a million different things you do for retargeting, but it's free.
