That is where the money is made. #shorts
8 May 2026 · 0 min
0:18
In this YouTube short, Phil Risher critiques the overuse of Facebook advertising by home service businesses, arguing that its low cost leads to cheap, low‑intent clicks from "tire‑kickers" and price shoppers. He contrasts this with Google search, where users actively seek solutions and exhibit high purchase intent. Risher concludes that successful companies should focus on capturing existing demand—by targeting intent‑driven Google searches—rather than merely chasing attention through cheap Facebook ads.
