Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

That number was 50%. Then 40%. Now it's climbing fast into AI search. #shorts

16 Sept 2026 · 1 min

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1:17

In this short monologue, Phil Risher warns owners of home service businesses that relying on a traditional website to generate leads will become ineffective within the next three years. He cites that 68% of Google searches now end with zero clicks, a trend that has moved from 50% to 40% and is accelerating as Google shifts to AI‑driven search results. Google recently introduced an "AI mode" in its search box, directing users to Gemini‑generated answers instead of the classic list of blue links. Because roughly 80% of consumers turn to Google for home‑service needs, Risher argues businesses must create content that directly answers real customer questions, positioning themselves as authoritative sources for AI overviews. He criticizes the outdated strategy of chasing #1 rankings, keyword‑stuffed blogs, or paid ads, labeling it a "dying game plan". Finally, he offers his marketing services, promising to rank clients in AI overviews within 24 hours for those who contact him.

Chapters

If you own a home service business, your website is not going to matter in the next 36 months. And if you're relying on people coming to your website and turning into leads, that is a dying formula. And the reason is because right now, 68% of searches on Google end with zero clicks. That means that people are not going to websites as much as they used to. It was like 50%, then it was 40%, and it's getting more and more into AI search. About 3 months ago, Google changed their search box the first time in 25 years to now say AI mode. So when someone searches a question and they click AI mode, they do not go to the 10 blue links that we're used to. They go to AI mode and interact with Gemini. This is important because about 80% of people go to Google when they're searching for a home service business and they need something solved. So what does this mean? It means that you should be creating content that gives answers to questions. We know that the average AI mode query is 3 times longer than the traditional Google search because Google tells us that. So that means that you need to create content based off real customer questions so that way Google trusts you and shows you as the authoritative company that they should pick. If you're just relying on ranking number 1 and jamming keywords into a blog post or even spending money on ads and trying to get people to go to a website, that is a dying game plan. If your marketing company is not talking to you about the shift that's happening right now, that's a red flag. If you want a marketing company that's on the cusp of what's happening, building agents to help support businesses, shoot me a DM and I'll show you exactly how we're ranking our clients in AI overviews in 24 hours.