That's the real second engine. #shorts

What if you're a home service business owner and you can increase your close rate by 13% in the next 30 days? That's exactly what we did for this gutter cleaning company, which helped them generate an additional $25,000 a month without increasing ad spend at all. Here's how you should do it. When you send out an estimate, you need to set up 3 things. One, you need to set up an automatic email that goes out every 2 days following up with the estimate. You could be asking questions, you could be sharing about your team, you could be sharing a customer testimonial, but something to stay top of mind. And then at the end of that email, say, hey, are you still interested in getting this done? Click here to approve the estimate. Number 2 is have a text message that goes out every other day. Now you're hitting them with a text, an email, a text, an email, and you don't want to just keep saying over and over, you ready to sign? You ready to sign? Add value like, hey, what's going on? Are you still having this issue with your gutters? Here's a quick video about one of our team members. Like, start adding value throughout the process, and then, oh, by the way, are you ready to get your estimate taken care of? And then the 3rd thing is do manual calls. If you have a customer service representative sitting around who's waiting to answer phone calls, use them to call out and follow up on the estimate. This is how you can increase your close rate by 13% and eventually maybe even add $250,000 to $1 million of revenue in your business over the next 12 months.