This content was created by Phil Risher. This content was uploaded by Phil Risher. This is a YouTube video titled "The best marketing isn't a campaign. #shorts" created on December 29, 2025, discussing the idea of influencing an industry through meaningful actions and stories rather than traditional marketing, and encouraging listeners to focus on their personal goals and values.
If you can get people talking about the things that you care about most. And your team members are being hired because they care about what you care about and they're going out and creating actions and stories we're talking about that represent who you are. How do you change an industry without spending a dollar on marketing? You do things worth talking about. So I would say to the listener, what do you believe in and what have you been setting aside? Your clients goals, 96% of them aren't yours. What is your goals and who are your 4 percenters and how do we build the for that.
The companies that win the next five years won't be the ones gaming the system.
