Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

the best SEO strategy isn't ranking first on Google #shorts

27 May 2026 · 0 min

Watch on YouTube

0:26

In this YouTube short, Phil Risher cites a study indicating that consumers need to encounter a brand at least seven times before they recognize and trust it. He argues that instead of competing for generic search terms like “HVAC repair near me,” businesses should aim to have customers search directly for their brand name. By consistently creating content that subtly positions the service in the viewer’s mind, a brand can become the first thought when a need arises, reducing reliance on traditional SEO tactics or paid ads. The core message is to build brand awareness through repeated impressions so the brand occupies the consumer’s mental space, making brand‑specific searches the natural outcome.

The study's found that it takes 7 impressions for someone to know your business and to trust you. That's 7 times that they have to see your brand. And if you're relying on Google search and they're searching for HVAC repair near me or junk removal near me, well, the better search would be your brand name because they already know about you. And this is why you can create content and subconsciously they say, oh, I need this service. Let me search for that company. And then you don't have to compete on SEO or ads or anything cuz you're, you're in their brain with the brand.