Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

The businesses growing past $5M are obsessed with two things. #shorts

9 Jun 2026 · 1 min

Watch on YouTube

0:42

In this YouTube short, Phil Risher debates which topic should take priority in his upcoming book: the four specific levers that drive scalable business growth, or the practice of tracking return on ad spend (ROAS) down to the exact dollar. He argues that ROAS is a common pain point—many business owners don’t know how much revenue their ads generate, leading to wasted spend, frustration with marketing agencies, and reliance on gut feelings. Conversely, he emphasizes that mastering the four key numbers is essential for architecting sustainable growth and scaling a business. Unsure which to highlight first, he invites viewers to share their thoughts in the comments.

Chapters

I've been going back and forth with this idea in my book, and I don't know what's more important to be talking about. It's either the 4 specific levers that you should be using to grow your business or tracking return on ad spend all the way to the dollar. The reason I don't know which one is most important is because return on ad spend is usually the hot button. When I talk to people and I say, hey, do you know how much money you made from ads? And they say no. Well, you gotta fix that because every single month that goes by, you're gonna be spending a ton of money and you're going to get very frustrated with marketing companies and you're not going to know what's working. You're just going to keep operating on gut feeling. The 4 numbers, though, to grow your business, those are really what architects growth inside of your business, and knowing those numbers will actually help you scale. I'm not really sure which one to put first or which one that I should highlight more. If you have some thoughts, comment below.