Phil Risher says a pretty website doesn't generate leads. You need clear calls-to-action and real incentives, like a cheap game or discount, to make people actually engage. A brochure site looks nice but won't drive business.
Just because you have a pretty website doesn't mean that you're actually going to get leads or people to actually come over there and want to work with you. What you need is to have the right call to actions on your website. So this might be like, hey, we have this promo going on where you can do this slot machine for 25 cents and see, you might win big. Or like, hey, come check out this cool poolside bar that you can come get unlimited drinks for 50 bucks. Just because you have a website and it's a brochure and it looks nice doesn't mean that people are actually going to come and use your business. You have to give them a reason why.
The companies that win the next five years won't be the ones gaming the system.
