Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

The businesses scaling past $1M understand this hierarchy instinctively. #shorts

31 Aug 2026 · 0 min

Watch on YouTube

0:25

In this YouTube short, the speaker outlines a hierarchy for paid advertising channels, arguing that Local Services Ads (LSA) should be the top priority, followed by search ads and Yelp. The reasoning is that these platforms capture users who are actively searching for the services offered, indicating high purchase intent. Consequently, these channels are placed ahead of broader, lower‑funnel social media platforms such as Meta (Facebook), YouTube, and Instagram, which the speaker characterizes as less effective for intent‑driven acquisition.

What I can tell you from a flash perspective is this is why we have a distinct hierarchy of ad channels. And that's why LSA is number 1, search ads is number 2, and Yelp is number 3. And that's because we know that at a minimum, these people are searching for the services that we offer. And that's why we put it ahead of Meta ads and YouTube ads and Instagram ads and all that BS, because those are even more down the funnel.