Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

The FASTEST Marketing Return on Investment ✅

19 Oct 2022 · 1 min

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1:00

Phil Risher answers a prospect's question about which marketing lever (visibility, conversions, retargeting) gives the best ROI. He recommends focusing on retargeting—re-engaging people who already know, like, and trust you—using email, social media, and especially text marketing. He suggests tactics like referral asks and discount offers (examples: $50 off referral, $35 off seasonal cleaning) and cites typical engagement metrics for channels (email 20–30% open rate, social media ~10% engagement, text ~98% open rate).

Chapters

Can you get the best marketing return on your investment? We recently had a meeting and a prospect asked us. Well, of the three levers, which are visibility conversions and retargeting, what would you recommend? Starting with first, to get the biggest bang for our buck from marketing. And so what we recommended is when we look at retargeting, what retargeting is, is taking people that already know, like and trust you, they've done work with you before, and putting them into some campaign, whether it's an email, a text message, a social media blast, something that's going to be re engaging to your prior customers. And so how this looks is asking them for a referral. So if you know Anyone else, here's $50 off sending out an email, which an email typically gets 20 to 30% open rates. And you could say, hey, here's $35 off for fall cleaning or spring cleaning or whatever. Social media, this usually gets about 10% engagement of the total people that follow you, maybe 10 of the 10% of the people see it. And then text marketing, 98% open rates. This is the best way to get more.