Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

The future belongs to businesses that are searchable everywhere. #shorts

26 Mar 2026 · 1 min

Watch on YouTube

0:50

In this short monologue, Phil Risher explains how the landscape of online search is rapidly changing. He notes that three to four years ago roughly 90% of searches were performed on Google, but that share has fallen to about 64%, with the remainder now occurring on AI-driven platforms such as ChatGPT, Perplexity, and Google’s AI mode. This shift fundamentally alters the practice of search engine optimization (SEO); instead of focusing solely on Google’s results pages, businesses must now optimize for large language model recommendations. Risher warns that a "land grab" is underway as fewer users rely on traditional Google search, and he urges companies to make themselves searchable across AI tools and social content to capture future traffic.

Chapters

3, 4 years ago, 90% of searches were right on Google. Whatever Google search engine results page tells it, that's what they're going with. 64% of searches now are happening on Google. So it's dropped tremendously. Before their reports was around 87%. So the rest are happening on ChatGPT, Perplexity, Google AI mode, whatever it is. And the unique position to this is that before SEO, search engine optimization on Google search engine results page, you can kind of like do the old school white hat, black hat, whole song and dance. Now it's large language models that are recommending businesses and it's a whole different shift of what you have to do. To be seen over there. Less people are going to use Google search. They're going to start using these other platforms, which is why it's so important that companies— there's a land grab going on over there that they can take advantage of. And then our age, probably, you know, millennials, Gen X, they're in the AI realm of search, and it's kind of shifting, which is why the future is with content in social, in my opinion, and it's going to help you in the AI.