Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

The giveaway secret to crush shoulder season

28 Oct 2025 · 1 min

Watch on YouTube

0:35

Short YouTube clip (Phil Risher) describing a marketing tactic an HVAC contractor used to halve their cost-per-lead by reallocating ad spend to a giveaway. The contractor had been spending $7,000/month on Google Ads and paying about $480 per replacement lead. Instead they ran a giveaway (a $7,000 new unit), collected 30 replacement leads (warm, opt-in interested prospects), yielding a cost-per-lead of $233. The speaker also promotes an upcoming webinar that will walk through the giveaway playbook.

Questions this video answers

$7,000 per month

$480 per lead

A new HVAC unit valued at $7,000

30 replacement leads

$233 per lead

Chapters

So we work with this H Vac contractor. They cut their cost per lead in half. They were spending $7,000 a month on Google Ads. They were getting $480 replacement leads. Not bad for replacement. But what we did was we said, hey, take that $7,000 and run a giveaway. They ran a giveaway where they gave away a $7,000 new unit and they got 30 replacement leads. Like, these are warm leads. Their cost per lead was $233. And these are warm leads that every single person wanted you to call them to see if they won, and we could give them a secondary offer. Now we're actually running a webinar about giveaways, and we're going to walk through the exact playbook of how to run for your business to cut your cost per lead in half. And I'll put the link in the comments below.