Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

Then scale the spend. #shorts

5 Sept 2026 · 1 min

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0:45

In this short monologue, the speaker reviews recent advertising data showing two channels delivering strong return on ad spend (ROAS). They recommend increasing spend on these channels to generate more leads, but caution that a small business must also consider its ability to close and book appointments. Simply adding leads can overwhelm the sales and scheduling process, leading to confusion and reduced efficiency. The speaker highlights an opportunity to improve conversion rates and operational workflows so that a higher volume of leads can be turned into estimates and closed deals, framing this as a preferable problem to profitability issues. The overall tone is enthusiastic about the results and optimistic about scaling, tempered with a pragmatic focus on operational readiness.

Chapters

The numbers would tell us to boost these ad spend channels because the return on ad spend is doing it. What I always worry about is closing rate and booking rate. Because when you're small business, the answer is not always more leads, more leads, because if you get more leads and that's just more people rushing, more people confusing. So the data says both these channels are going gangbusters. We can move them up to get more leads. The conversion percentage and the operations say we obviously have an opportunity to turn more of these leads into estimates and close them more, which I think you would agree. And you know, that's a much better problem to have than to figure out why it's not being profitable. Super thrilled about this. Very, very, very good results.