Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

There’s a wave of AI champions right now. #shorts

8 Sept 2026 · 0 min

Watch on YouTube

0:29

In this YouTube short, Phil Risher cautions that many emerging AI “champions” are building AI agent tools without ever having worked inside real operational environments. Because they lack firsthand knowledge of the complexities and day‑to‑day demands of businesses, their solutions often fail to address core problems and can even introduce additional chaos. Risher advises anyone considering such AI agents to scrutinize the founders: verify that they have “boots on the ground” experience, understand the full scope of the operations they aim to serve, and are genuinely solving a need rather than offering a shiny, superficial product.

I think the biggest thing for me is like when I think about agents and people getting AI agents, there's a lot of these AI champions out there who are just like building stuff, but they've never worked inside of an operation. They don't understand all the stuff that goes into it. And it's like, cool. But when the rubber meets the road, it's not actually like going to solve the problem. It's going to make more chaos in their business because they don't know the full scope of it. And that's why, like, if you're listening to this and you're going to get these things, look at the founder, look at who's actually building it. Do they have boots on the ground, real experience? And are they really solving a problem or is it just a shiny object thing?