Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

Theyd been in business 20 years. but no one could find them online. #shorts

24 Jun 2025 · 1 min

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0:39

A Phil Risher YouTube short (uploaded June 24, 2025) describing a local-SEO case study: a 20-year-old lawn care company had no local search visibility because prior SEO targeted non-local markets. Phil rebuilt the site and optimized three on-page elements (title tag, meta description, H1) to include the service plus target city, and added service-area pages to map the business locally. Within 60 days the company ranked #1 for over 20 local keywords.

Questions this video answers

20 years

Title tag; meta description; H1

Service area pages

Within the first 60 days

Over 20 keywords

Chapters

We started working with this lawn care company and they have been in business for 20 years. And when you did a search for lawn care in their specific city, they were nowhere to be found. And the problem was that they were paying for marketing services and SEO that was doing SEO for all over the world. It wasn't local marketing that was optimized for their local area. So what we did was we rebuilt their website and we optimized three main parts on every single page. It was their title tag, meta description, and H1. And inside of those three areas, we had the service that they offered with a city that they wanted to target. After that, we built out what are called service area pages, which help them build a map around their business. This helped them start ranking for local keywords, and within the first 60 days, they started ranking number one for over 20 keywords. Just by optimizing their website correctly.