Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

This is where businesses between $1M and $10M quietly bleed opportunity. #shorts

23 Jun 2026 · 1 min

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In this short, the speaker introduces a practical process called a TAP (Talk About Partners) meeting that organizations should hold at least once a month. The meeting lasts 30‑60 minutes and is dedicated solely to discussing current and potential referral partners. By allocating intentional time for this conversation, field staff who encounter partner leads can quickly surface those opportunities, preventing the information from getting lost or delayed. The speaker argues that regular TAP meetings close the communication gap between field teams and the broader organization, allowing referral opportunities to be identified and acted upon much sooner.

Chapters

Something we've implemented in our organization and train a lot of companies to do the same is to have at least once a month what we call a TAP meeting, which is all you do for those 30 minutes to an hour is talk about partners. Actually having some intentional time because maybe there's guys on the field doing work for you that may have picked up something about a referral partner, but it hasn't been communicated back to the team. That problem, that gap would've been identified a lot sooner if they were frequently talking about their partners.