Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

This is where giveaways get misunderstood. #shorts

25 Feb 2026 · 0 min

Watch on YouTube

0:28

In this short, the speaker confesses that a recent giveaway for a home‑service business produced 132 entries and argues that running giveaways during the shoulder season is essential for generating warm leads and creating demand. He explains that shoulder season typically lacks inbound calls because customers aren’t actively seeking services, so a giveaway can artificially stimulate interest and give the business a pipeline of prospects who have already expressed willingness to engage. He offers a full giveaway playbook to anyone who DMs the word “giveaway,” positioning the playbook as a ready‑to‑use guide for replicating the results.

I have a confession to make. Our giveaway generated 132 entries. If you've never run a giveaway for your home service business, specifically going into shoulder season, and you want leads coming in that are warm, that want you to call them, that want an offer, you need to run giveaways. Giveaways not only generate leads, but they generate demand, which is the most important thing in shoulder season. Because shoulder season, no one's calling you because there's no demand. So what do you do? You create the demand for your business. If you don't have a playbook for giveaways, shoot me a DM giveaway and I'll send you the entire playbook.