Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

This is why FAQs matter now more than ever. #shorts

9 Aug 2026 · 1 min

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In this short video, Phil Risher explains how search engine optimization (SEO) is evolving into two newer concepts: Generative Experience Optimization (GEO) and Answer Engine Optimization (AEO). He illustrates GEO with a Google search for “HVAC repair near me” versus a more detailed query about cost, which triggers AI‑generated overviews. He contrasts this with AEO, where users ask much longer, conversational questions to AI chat systems like ChatGPT (average 357 words versus 5 words for traditional Google searches). Risher argues that because both GEO and AEO prioritize answering real, detailed user questions, website owners should include comprehensive FAQs on their pages to capture these queries and improve visibility in both traditional and AI‑driven search results.

Chapters

there's this AEO and GEO is the transition of SEO. So search engine optimization is where you want to optimize for Google search engine results. GEO is the generative experience optimization, which is if you go on Google and you search for HVAC repair near me, you're going to get a standard results of what you would see. But if you say, how much does HVAC repair near me cost? You're going to get one of those AI overviews. Yeah, that is a generative experience optimization. AEO is answer engine optimization. If you go to ChatGPT and you ask it a question, you want it to show you in the results of the questions. For example, right now an average Google search has 5 words in it. HVAC repair near me. An average ChatGPT search has 357 words in it. So people are asking a lot more qualifying questions. To answer your question about should you have FAQs on your pages and this kind of stuff, yes, because AEO is so important and GEO is so important, and you want the answers to real questions on these pages.