This is why social media gets you 0 leads #localmarketing #localbusinessgrowth #business
24 Dec 2023 · 1 min

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Phil Risher (YouTube) argues that for local service businesses Google is the primary channel to capture existing demand. Rather than using social platforms (LinkedIn, Facebook, Instagram, YouTube, TikTok, Snapchat, Pinterest, X) to create demand, he recommends optimizing your Google Business Profile, using search engine optimization to win selection when prospects search ‘near me’ queries (e.g., “Carbon clean near me”, “HVAC service near me”), and running Google Ads when appropriate.










