Phil Risher shows how to turn call transcripts into social media posts in one to two hours a month. Extract real problems from customer conversations, feed them to ChatGPT for hooks, then write posts that solve the problem before asking for action.
You need real pictures. Your techs or your salespeople, they have stuff on their phones. You need to pull that information out because that's going to be real content that you can post online. The second thing is this: you can get your content loop down to about 1 or 2 hours per month. Think about your calls that you have. You have transcripts for those calls, your sales calls. You get frequently asked questions that come through, and once per month you have a theme. You know the common questions you're going to get. Plug a transcript into ChatGPT, come up with your hooks. Then you want to solve the problem. Don't sell, you want to solve. Then you want to agitate a little bit, and then a quick call to action. That framework right there. Could take about an hour or two, and now you have content going out. The most important thing to this whole equation is that you have transcripts on these platforms that's being read by these large language models.
The companies that win the next five years won't be the ones gaming the system.
