How much does the video claim new customers cost to acquire?

Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

Too many home service businesses are stuck in this loop #shorts

2 Apr 2025 · 1 min

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0:31

Short YouTube clip (Phil Risher) advising home service businesses to prioritize retaining and re‑engaging past customers because it is significantly cheaper than acquiring new customers. He recommends inexpensive channels—email and text messaging—to stay top-of-mind and retarget past prospects. He claims new-customer acquisition costs run roughly $200–$500 each, so neglecting retention wastes marketing spend.

Questions this video answers

Approximately $200 to $500 per new customer.

Chapters

Instead of focusing on getting new customers in the door, it's way cheaper to get returning customers to come back to your business. It's much easier to bring people back in that already know, like, and trust you. Email marketing, for example, is very inexpensive, and it's a great way to stay in touch with your past prospects and customers. Same thing with text message marketing. To stay top of the mind. New customers are costing anywhere from 200 to $500 just to get them in the door as a new customer. That's not even for a big, large estimate. You're not focusing on bringing returning customers back into your business, most likely just spinning your wheels and wasting a ton of money on your marketing when you should be retargeting and bringing people back into the.