Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

TOO SALESY? NOT IF YOU BELIEVE #hvac #lawncare #electrician #plumber #business #service #sales

14 May 2024 · 1 min

Watch on YouTube

0:30

Short YouTube talk by Phil Risher advising service-business owners to ensure they believe in their membership products. Key points: if you (the leader) don’t believe in the membership, rework it with your team until you do; ensure the membership delivers homeowner savings (fix it if it doesn’t); involve the team so they can authentically sell it—especially CSRs, who will positively affect every ticket in the CRM when they’re part of the selling process.

Chapters

Oh, I don't want to be salesy like that. Time out. Time out. Okay. Do you believe in your membership? If you don't believe in it, sit down with your team and rework it till you believe in it. If the homeowner is not saving money with your membership, that's on you. You've got to fix that. Okay? Don't throw the baby out with the bathwater. We want to get our team behind our products, so do whatever you got to do with your product or service so they can behind it now when they can get behind it. Give them the opportunity to be part of that selling process, and I promise you, your CSRs will positively affect every ticket that goes through your CRM.