Transition from buying leads to building brand #smallbusinessowner #marketing #marketingideas
8 Mar 2023 · 0 min
0:15
A short excerpt from Phil Risher advising small-business marketers to shift from transactional lead-buying to brand-building by cultivating relationships with past prospects and customers. Recommended tactics include soliciting reviews and referrals and using automated email/text campaigns to re-engage people and bring them back into the sales funnel.
