We Ranked This Remodeling Company #1 To Show It's Not Luck

We took this home service business from nowhere to be found to the first page of Google in three months. And in this video, I'm going to walk you through the six steps that we did to get these results so that you can implement them in your business. So the first thing that we did was we set up keyword tracking. This is very important. Anytime that you look at doing SEO or you're paying someone to do SEO, you want to ask them this question. How are you going to track your performance? So we use a tool called BrightLocal. This company in particular, they are gave us their keywords of the places that they wanted to target as well as the services. And so what we did was we set up keyword tracking for them. So these are things like Custom Home builder in this specific city, Custom Home builder in this specific city, Home Edition in this specific city. And we build out 500 keywords and then every single week it plots out how we're ranking. So if you notice here, when we first started doing this June 20th, we had 20 keywords in position one. June 23rd we had 15 in position one, 21 in position one. And then slowly you can see we got a big pop, big pop, big pop. And now we have 71 keywords in position one. So three times the number of keywords in position one and two through five, we have 44 and we had 10 before. So four more of these. So the first thing is we set up keyword tracking. The second thing is that we figured out what is the number one city that we want to rank for. Number one city is huge. The reason is because you can go through and optimize your entire website and I'm going to show you what we did for their entire website. We optimize it for their number one city. They told us their number one city is London, Ontario. Even though they're not located in London, Ontario, they want to be shown in London, Ontario. So let's just pull up their site. So everything that we did across their site is going to be optimized for London, Ontario. So when we go to any page on their site, it's going to say the title tag, Custom Home Builder London, Ontario. Meta Description Blah, blah, blah, blah, blah. H1 London, Ontario. So all their pages are going to have to everything to do with London, Ontario. London, Ontario. London, Ontario. London, Ontario. So that's the first thing. Second thing is we figured out what is the number one service that they want to offer. So for most businesses they, they don't have keyword tracking. So you need to set that up, they kind of know the city that they want to target, but they mostly want to target a bunch of cities. If you see anything on this, it's all about, you want to make your whole website target one city. So that way Google knows like whatever you do, you work in this city specifically. And the third thing is your number one service. The reason the service is so important is because on all of your blog posts, all your service area pages, social media posts, you should be dropping this service in there over and over again. So, so that Google knows that you do this service in this area. So that's the third thing. Figure out your number one service, rank them in your top five is what we do. When we onboard new clients, we get the top five services and then we say, okay, they told us Custom Home Builder London, Ontario is their number one keyword that they want to rank for. Next we go through and we optimize all their content across their website for the title tag meta description h1 as I showed you before, so let me show you an example of how this looks. So we're looking at one here. We'll just look at Custom Home Builder. We'll just look at, we'll look at this one. Masonville, London, Ontario. Okay, so on the search engines resolve page, you can see the areas we serve. Their page ranks number one. And when we scroll down here, these are all their service area pages. So we created these pages and these, this is what they rank those cities in order. So we create custom home and renovation, custom homes and renovations in Delaware, Ontario, Canada. And you can see here, it lists them all out, all the different services they offer. This page is going to be fully optimized for just Delaware, Ontario, Delaware, Ontario, Delaware, Ontario, Canada. So once we get the services we go through and optimize the entire site, then the fifth thing after we optimize the entire site is we create what are called service area pages. And these are the service area pages that you can see here listed. All right, and then the last thing is we use the data from here to say, is this working or is it not? Because we might be doing stuff on here and it's not working. It's not optimizing their site. It's not actually generating the results that we want. So we need to go back to the drawing board. Sometimes it's extremely competitive in a specific market. Everyone wants to show up for Dallas or New York City or something like that. Maybe there's a secondary option that is underutilized or underserved and we can go in there and say, hey, let's dominate this specific area. And that's why it's so important that just because you're doing SEO that you track your performance. And so you can see every single week, it's plotting this keyword out and then it's saying, okay, yep, now we just hit this keyword. Or maybe here you can see we weren't showing up and then we were fifth. Fifth. And now we jumped up to number three. Very important to track your performance. If you feel stuck and you don't really have an SEO game plan and you're not really sure what you're doing and you don't have this visibility and you want it, we do these free marketing audits where we'll go through and audit your company, look over all your stuff, tell you what to do whether we work together or not. At least you'll get some takeaways. If not, be sure to hit like and subscribe and we'll see in the next video.