Short promotional YouTube video (shorts) by Phil Risher offering a $30,000 digital marketing system free to one home-service business. The speaker presents a client case (first half of 2024 revenue $553,000 vs first half of 2025 $766,000 — a 38% increase after the firm’s work), explains three installed playbooks (New Customer, Conversion, Retargeting), outlines tactics (SEO across search, local, Map Pack; social content; paid ads with ROAS tracking; CRM integration and analytics; B2B outreach; website conversion tools; lead nurture sequences), and finishes with a call-to-action to enter to win the six-month, $30,000 package.
Questions this video answers
$553,000
$766,000
38%
$30,000
Six months
Chapters
Here's a business that we started working with in 2025. You can see the first six months of 2024, they did $553,000 in revenue. Once we started working with them at the end of 2024, you can see the first six months of 2025 they did $766,000 for an increase of 38%. We're giving away $30,000 in digital marketing for free. And we want to help you grow your business by 38%. How do we do this? We installed three playbooks into their business and we're picking a home service business to install these playbooks into their business for free. The first playbook that we install is our new customer playbook. We want to make sure that we're dominating Google search engine results page. So the four sections on Google search engine, Google local search ads, Google Map Pack and then your website rankings. So when we post free content, we creating SEO content for your on site and off site SEO and we track rankings to make sure that we're getting traction and people to the website. We also create social media content to make sure that you stay relevant. When we run paid ads, it's not just about running paid ads that everyone does. We want to make sure that we're tracking return on ad spend. So we actually go into your CRM, pull out your return on ad spend reporting and make decisions on a monthly basis. We want to say we spent $3,000 and we made $30,000, let's do that again. Or we spent $3,000 and made $5,000. What do we need to fix? Or do we need to take that money and put it somewhere else? This is the whole point. These businesses is by taking whatever they're doing, doubling down on what's working. A lot of businesses don't know what's working because they don't have the data. So whether it's Google LSAs, Google search ads, Yelp ads, YouTube ads, meta ads, mailers, all of these things, we need the data on it. And that's what our company does. We install these playbooks to get all the data to make the best decisions. We also build B2B outreach. So let's say you do H vac, then you want to reach out to property managers, electricians, plumbers, so that they refer you business. Let's say you're roofing company. You want to reach out to gutter cleaning companies, landscape companies, so that they refer you business. We also install our conversion playbook. Conversion Playbook is website optimization. So that way you have conversion rate optimization so when people go to your website they convert. So we install a chat widget, an estimate calculator, a seven second form and sticky headers. And when they fill out a lead, we want them to go through a lead nurture sequence. So that way you close more deals. You call someone on Monday morning, they don't answer. You don't want it to die, you need to have a lead nurture sequence that we install. You also send an estimate to someone, they don't answer. You need an estimate nurture sequence with text and emails to follow up on them. That integrates with your CRM. The last piece of this, you want to pull all the data out of your CRM so that way you know how many leads that I get year over year, how many quotes that I do year over year, how many quotes that I close year over year, what was my total sales, how many new customers did I get? And then you can make decisions and say how are we going to grow the business? That's how you just saw that 38% growth. And the last piece, this is retargeting. We want to take all your past prospects and customers. We want to send them a monthly newsletter inside of a content calendar we come up with every single month. We have a theme and we're going to cross sell services with promos and bring people back into the funnel. Same thing with some text campaigns as well. If you want to install this in your business, it's literally $30,000 for six months and we're giving it away for free to home service businesses to help them grow. I'll put the link in the comments and you can enter to win there.