Short YouTube advice clip (Phil Risher) addressing why prospects say a price is "too high." Recommends pairing estimates with a pricing guide or explainer video that breaks down the estimate, explains price drivers, and signals the right-fit customer. Advises adding this content into sales automation to build transparency and trust; ends with an offer to message the speaker for implementation help.
Chapters
Here's what you should do if you keep hearing your price is too high and if you do this right, you'll never hear it again. Inside of your sales process. When you send someone an estimate, you need to have a pricing guide that goes along with it. This could be either a video explaining their breakdown of their estimate and why it costs this amount, why you selected these things for them, or it could be a one page pricing guide that you make one time that explains why the price goes up, why the price goes down, and who the right fit is for this specific service or product that you're offering. What this allows you to do is to anchor your price to also educate the customer on what they should be looking for when they're getting estimates. And. And then the third thing is make you stand out as a subject matter expert. By being fully transparent and building trust with the prospect inside of the sales process, you're resetting their expectation based off of price. There's a couple pieces to this, right? You got to create the content, you got to add it into the automation process inside of your sales process. So if you need help with this, shoot me a DM and I'll walk you through how to do it.
