Short video (YouTube #shorts) in which Phil Risher critiques digital marketing agencies that lack home-service-specific CRM knowledge and offers his company's tailored services: building content calendars, producing targeted content, and extracting CRM reporting to improve marketing and sales performance. He invites home service business owners to DM for help.
We're talking with this home service business right now. They're working with a digital marketing company that doesn't know anything about the home service CRM space. They've never used them before. They don't even understand the actual track from lead estimate to sale process that a normal home service company goes through. On top of that, the email marketing and the content that they're creating is very general. It's very fluff AI generated. What they need is a company that's going to build out a content calendar for them. It's going to learn about their business, it's going to take the content every single month, going to help them grow their business. On top of that, they need a company that's going to go into their CRM and pull all the reporting out. The reporting is so important because most home service business owners, owners know that they have this data. They just don't know what's actually working or not. That's why they need a good marketing company that's going to go in there. All the data tell them, hey, return on ad spend is this. You're growing over here, but you really need to fix this inside of your marketing and sales process. Let's work on this together. That's why this company is going to be switching from that company to work with ours. Because we know the home service space, the RM space, and create custom things based off their business. If you're also experiencing this as a home service business owner, shoot me a DM and I'll see if we can help you.
The companies that win the next five years won't be the ones gaming the system.
