Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

You attract candidates the same way you attract customers. #shorts

24 Jul 2026 · 1 min

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0:35

In this short video, the speaker identifies a common hiring misconception among business owners: the belief that good talent is scarce and that they must settle for any candidate who shows up for an interview. He argues that this mindset leads to low‑quality hires. To counter this, he proposes treating recruiting as a marketing function—building a strong employer brand, a compelling careers page, and a clear pitch to attract high‑quality candidates. He emphasizes that employees leave people, not jobs, so creating a positive people‑centric culture is essential for retention.

Chapters

What's the biggest misconception owners have about hiring? I think the biggest one they have is that they settle. I think they think that there's no one good out there. There's nobody that wants to work. All the good people are taken. And so they just settle instead of really focusing on high-quality employees or team members. They just say, hey, you showed up to the interview, you're hired. Treat recruiting as a marketing activity where you have to attract people just like we attract customers. You got to have a decent website. You got to have a good pitch. We say you got to have a great careers page. People don't leave jobs, they leave people. If you really want to solve that, you have to start attracting people, you have to start treating recruiting like marketing.