A short YouTube video by Phil Risher arguing that follower counts matter far less than focused, high-quality content and staying in front of the right, targeted audience. Risher states that modern platforms ("tiktokation") amplify single strong posts regardless of follower totals, emphasizes consistency of content, and shares a LinkedIn client anecdote showing influence despite a modest follower count.
You don't need to be an influencer, you don't need millions of views, you don't need millions of followers that if you have the right audience in a a really good targeted niche it's all good.
Social media is changing. No one cares about your follower count when you post one piece of content if it's good the algorithms are going to push it out there. That's the tiktokation of social media. They don't care about your followers, no one cares about your followers. That's the first thing. Second on LinkedIn in particular I just closed a LinkedIn client from the content like I follow you got on the call. He's like the man, the myth, the legend himself Phil. It's like I have 2000 followers. It's not like anything crazy right? But he's been seeing all my content. Doesn't matter about follower count it matters about staying in front of your audience. Content, content, content.
The companies that win the next five years won't be the ones gaming the system.
