This content was created by Phil Risher. This content was uploaded by Phil Risher. This is a YouTube video titled "You really need more of these to grow #shorts" created on February 10, 2025, featuring Phil Risher discussing strategies for home service business owners to generate more estimates rather than just leads, including incentivizing technicians and using marketing processes.
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If you're a home service business owner, you might be thinking, I need more leads to grow my business. But here's the truth. You actually need more estimates. Estimates is the silent killer. Most people think if I just generate more leads, then I'll generate more estimates. When the problem is that your technicians are going out doing the work and they're not generating these high ticket estimates that you need. For example, someone goes out for a no heat call, they fix the no heat, but they don't actually get estimates on a bunch of other things like tankless water heaters or hot water heaters, generators or whatever other services they offer. So here's what they need to do. They need to incentivize their technicians to generate estimates. They, they want to say, hey, every opportunity that you create out in the field, we're going to give you 1 or 2% of every estimate that closes. Then what you do is you create a landing page or a form and you create a QR code that you put inside of their truck. All they have to do at the end of the job is scan the QR code, submit the form, and it's going to go over to your salesperson. Here's a good word track for what that looks like for your technician. I know you said that this room was cold. Have you ever thought about putting a ductless system in here? I can have someone put together a quick estimate for you and send it to you. That way you at least know and it starts the conversation. Then they go submit the form, it goes over to your salesperson, and now you have estimates. Once you start getting all these estimates generated, now you need to set up a nurture sequence to follow up on all these leads. That's where a good marketing company comes into play. If you're working with marketing companies, that's not looking at your leads, your estimates, building processes to help you actually grow your business. Shoot me a message and I'll walk you through the playbook that generates real results.