Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

Your most popular marketing channel is likely the least effective #lawncare #hvac #electrician

20 Jun 2024 · 1 min

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Phil Risher discusses a Neil Patel study reporting how marketers allocate effort across channels and the ROI each channel produces. The study found 38.2% of people focus on organic social, 8.5% on SEO, and 15% on paid ads; reported ROI was organic social 2%, SEO 17%, and paid ads 23%. Risher interprets this as evidence to prioritize paid ads and SEO for direct ROI, and critiques the study for not capturing brand-building effects of organic social.

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Neil Patel is one of the biggest digital marketing people out there and he put together this study that says 38.2% of people are focusing on organic social 8.5 SEO 15% on paid ads. And then he looked at what is the ROI generated from these channels. Here's the ROI you can see organic social 2% SEO 17% paid ads 23% what does this mean? If you're looking specifically for an ROI generating marketing task, you should be focusing on paid ads and SEO. Specifically SEO because SEO doesn't cost as much. You do something once and then you get leads from it. There's two big things though that this report misses in my opinion. The first one is how in the heck do you track ROI from brand activities like organic social? Most marketing people will tell you you can't because you're just building a brand. Second, what is the ROI of building a brand? Do you think Nike is tracking the social post they did yesterday? As far as revenue, no.