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A short YouTube clip by Phil Risher arguing that many home service businesses are wasting marketing budget because they don't track return on ad spend (ROAS). He warns businesses spending thousands monthly (examples cited verbally) that without measuring ROAS they are effectively gambling their money, and advises dialing in ROAS on a monthly basis to ensure marketing is generating revenue.

Questions this video answers

April 3, 2025.

On a monthly basis.

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