Pras Indrakumar built his brand tak from the Sanskrit phrase "thou art that" in 2015, then pivoted to wealth management after a 2020 career crossroads. He scaled from ten clients to roughly one hundred over five years by hosting round-table sessions with high-net-worth individuals and emphasizing values-driven advisory.
Chapters
The word tak is an ancient Sanskrit word which means thou art that, and that itself is the acronym TAT, and hence was the birth of our brand that we created way back in time. So let me take you back in time with three parts of the story. The first part of the story is why we created tak and what came out of that, and what was the purpose behind it, and how we went about creating it. Well. personally myself, a reflective self-best analysis, which came out to create what we did. The third part of the story is how I was able to utilize my networks and grow the business to what it is today, and you will hear whether it's a success or not. Okay, so let me take you back to 2015 when the brand was created. It was based on my ethical values, and it was all around the golden principle of treating others as you want to be treated. So we took a piece to our marketing consultant and he came up with this saying that we said, okay, it's all about, you know, treating as we are one and, you know, thou art that. And that's the Sanskrit word we came up with. That's how it was all kind of created. It was all based around our ethical values. Now then, let's fast forward back in time, or forward to 2020, where I hit a critical point. We've been running a financial services business with a few founders, and it was going successfully. And I had a dilemma where I had to now, you know, move forward in my career. And I reached out to my friends and family and did a reflective self-class analysis. And it came out that it was my passion and my drive to build, you know, my next part of my story, which is about wealth management. And hence I had to go about doing my wealth management accreditation, and I wanted to start my MBA studies as well, and threw myself in. To do that, I had to actually quit everything. And jump. And hence I jumped and took this journey, and hence how I was able to come up with this wealth management business, which is all about helping our clients. And who were the clients? They were my networks. And I reached out to those people who I knew best and who've been on my journey for the last 10 years. And these were high-value clients, ultra-high networks, and those who were successful. So I started bringing them together into roundtables, into, you know, these sessions where I gained a lot of wisdom and knowledge from them and found out what they wanted in terms of growing their wealth and started adding value. And at every point of contact. And that's how I was able to grow the business. And in the first few months, I signed up 10 clients. And as I was studying full-time and running a startup, it was an amazing journey over 5 years. And here I am, growing this business to about 100 clients, you know, multiple relationship managers just like myself, leading from the front and, you know, being those trusted advisors and still learning along the way. It's all about connecting, collaborating, and allowing people to co— to co-invest. Thank you.
