James Allen walks through ten questions that reveal what your audience actually wants. Ask what keeps them awake at night, what angers them, what they secretly desire, and who they want to impress. The answers shape everything from your messaging to your product.
10 magic questions to help us really identify this target audience. Number 1: What keeps this person up at night staring at the ceiling? Question number 2: What is this person afraid of most? 3: What or who is this person angry with? Number 4: What are their 3 biggest frustrations? Number 5: What changes are happening in their life? Getting married, job transition, divorce, having kids, health problems, etc. 6: What do they secretly desire more than anything? Better sex, being their own boss, losing weight, getting married, having kids. 7, do they have any built-in bias or rules when making decisions? 8, what is this person's values? What do they value more than anything? 9, who do they want to please most? And number 10, who are their heroes that they look up to most?
