Lead Magnets Aren’t Dead. They're Misunderstood.

So I've been seeing a lot of people say that lead magnets are dead, but I think that that's the furthest thing from the truth. Lead magnets are not dead, but the way that most people have been creating them probably should be. A lead magnet is one of the most important assets that we can have in our business because just like the name states, it literally magnetizes leads to you. But the way that people have been building them is totally not working, and that's why you're probably collecting a lot of emails but not getting business. So in this video, I'm going to show you what a lead magnet is actually supposed to do, why less is always better, and how you can create one that naturally makes people want to work with you and it creates context around your offer. So when you follow up, it's not weird. So why do some lead magnets generate thousands of leads and customers for people while others are just sitting there collecting email addresses? So the problem that I see with people is that when they build lead magnets, they go really wide and shallow. They're trying to solve everything around their offer and just lightly going over all the different aspects. And quite frankly, it's probably a lot. So people are either feeling overwhelmed by the amount of information that they don't actually use the resource, or they read through everything. But because you glaze over all the different aspects of your offer, there's no real result that they're getting. If I can use AI or just Google whatever your lead magnet topic is, like 5 ways to do blank, then you just have a glorified PDF. So instead, what we want to do is flip this. And the way to build lead magnets is to go narrow And deep on a topic. So what I'm going to do is just can this one. Do not build lead magnets like that. A great lead magnet goes narrow and deep and genuinely solves one single problem. One problem. That's it. So when you're going to build a lead magnet, always think quickly solve a persistent problem. And ideally it should be a known problem. People are probably opting in for whatever lead magnet or lead magnets you have created, but they're not resulting in business. And the goal is to build a targeted list of your ideal buyer. That's the point of having an email list and lead magnets and offering something of value in exchange for their information is better than just being like, hey, join our email list because that's vague. But the goal isn't just to get the opt-in, it's to give them a quick win that makes them think, man, that actually helped me. When you do that, they build trust with you. And when you follow up with them or present your offer, it's the logical next step and it makes them want to take that next step because you actually helped them. So how do you figure out which problem your lead magnet should actually solve? Years ago, there was a company called Double Your Dating, and what they would do is help guys get better at dating, get more dates, higher quality dates, ultimately find the love of their life if that's what they wanted to do, unless they just wanted to date. So Double Your Dating created a dead simple lead magnet called the KISS Test, and it resulted in millions of dollars in their business. So one of the most persistent problems that guys face when dating is knowing when they should make the move and go for the kiss. You don't want to go in too soon or be too pushy because you don't want to be creepy. But at the same time, you don't want to be put in the friend zone and have her thinking, is this guy ever going to make a move? And that's the problem that Double Your Dating chose to focus on and solve through the kiss test. So here's how it works. Guys would land on this really simple page that would explain to them this issue of not knowing when to make the move, how you do make the move. You don't want to be put in the friend zone, blah, blah, blah, all the kind of stuff. And guys say, yeah, that's my problem. I'm going to give you my email address so I can fix this. What is the KISS test? And when they opt in, they move over to a really simple one-page PDF. Now I know I've mentioned like, don't make PDFs. PDFs are totally fine. It's the 30-page, like gigantic guides that I can just Google. That's a problem because I'm probably not going to read it and it's not super valuable. So this was a one-page, really quick read. But the more important thing is that it solved this problem. Here's how it did it. Guy opts in, reads the kiss test, and all it states is that when you go on a date with this girl, you have an awesome date, maybe your second date or something like that. You go up to her house and you're gonna drop her off, and all you have to do is just lean in forward slightly. And if she leans back, do not go for the kiss. But if she leans forward, go for the kiss. It is so simple, and all it really is is just reading body language at the end of the day. So a guy can opt in, read that, and say, oh, I could do that. He's got a date that night, goes on the date, gets to her door, leans in forward. She leans in, they kiss, and he thinks, oh my gosh, it worked. She invites him into the house. They pop some wine. The rest is history. The win builds trust and naturally reveals the next problem. And this is what I want you to think about when it comes to your lead magnets. So this guy opts in, he reads the kiss test, he says, I'm going to go try that. It works for him that night, quickly solves this persistent problem that's been on the guy's mind. But now he's thinking, wait a second, Is this the right girl? Am I gonna be able to keep this going? Like, I don't wanna mess this up because she's beautiful, whatever. He's got all these other problems, even though Double Your Dating just solved this persistent problem. And that's where Double Your Dating can then follow up and say, hey, do you want some more help with that? And present their main offer as the complete solution to all those other problems. So in building your lead magnet, work backwards from your paid offer and identify this one persistent problem that you can solve for your people. And when I say persistent, I'm talking about what are they saying all the time? What do people keep telling you comes up and you're like, oh my gosh, everybody seems to be struggling with this one thing. So let me give you an example from my client Jason. Uh, Jason is the owner of the Futures Trading Revolution. When he started his YouTube channel, He knew nothing about content creation. He was just getting started and it was really awkward for him because he didn't want to be a YouTuber. But I said YouTube's the best platform. So anyway, we created a lead magnet. He started promoting it in his content. So Jason's 12th video was this one. If I started futures trading in 2026, this is what I would do. His 12th video at the time, he had 54 subscribers. This video plus his lead magnet resulted in his first $3,000 client from his YouTube channel. But I want you to think about this from a higher level strategy. Jason is making content all about futures trading on the best platform, which is YouTube, in my opinion. People are constantly going there trying to learn things, so they're coming into his world with the intent to learn how to do futures trading. And if they like his content, watch a couple of videos and realize this dude knows what he's talking about, They're going to keep hearing about his lead magnet, which is going to solve a persistent problem. So here's what the lead magnet is. We realize that most people that Jason helps are stumped as to whether a trade is going to be profitable or not. So what we did was created a really simple 6-page checklist that basically is just a mental checklist that you keep on your desk or on your computer. Every time you're going to go make a trade, check off all the boxes, make sure you look over everything. And if you check off all the boxes, you know that your trade will be profitable. So the headline we chose was Stop Second-Guessing Every Trade and Start Trading with Confidence. Now what happens is people hear about this and they say, yeah, I want to actually be profitable with my trades. That's why I'm doing this. So they put in their email and it points right over to a video that shows people how to actually use the checklist and how to think about it. They can download the checklist right here. And inside of this video, he says, hey, if you're stumped at all or you have any challenges with this or are unclear, just book a call with me and I'd love to help you out with this. But you can see when I open this up, this is the checklist. It's 6 pages, dead simple thing. And Jason kept creating his content, attracting his audience, promoting his lead magnet. And at his 19th video, he had already passed 1,000 subscribers and made over $20,000 from his channel, with this lead magnet. Now what's going to allow you to get leads every single day from your lead magnet and constantly create more opportunities to follow up and get people on your calendar or buying your offer is by creating really good content. Now I put together a really simple guide. It's 7 pages. This is a lead magnet of mine, but it's actually going to help you if you're wondering what the heck do I make for content that's actually going to make me money? This is the guide that I give to every single one of my clients. It's the same one I gave to Jason. And this video, If I Started Futures Trading in 2026, is one of the formulas inside of this guide. So they're done-for-you formulas. It's my gift to you. It's going to help you, especially if you're making YouTube videos or podcast episodes, long-form content, which I always recommend. This is going to give you at least a year's worth of content. And then inside every post, just promote your lead magnet. So if you want to get this, I'm going to link it right below this video or just visit profityourknowledge.com/guide. Titles. Now what I'd recommend right now is that you pause this and write down 5 of the most persistent problems that your customers have and circle one that you can solve the fastest. All right, so hopefully you've done that. Now let's talk about turning the win that you get people into actual conversations. When somebody downloads your lead magnet and ideally they get the result, how do you actually turn that lead into a paid customer? So here's what most people do. They offer their lead magnet, And then they typically have an automated email sequence that keeps nurturing people, and then ultimately they kind of hope that somebody buys eventually. So instead of doing this, which is what most people are taught, we want to have this in place because some people will take you up on it and they will actually buy from you. But let's take it a step further instead. Follow up around the result and say, "Hey, did you end up blank? Did you end up getting the kiss? How'd the checklist go? Did it work for you?" You probably have a decent amount of email subscribers, maybe a substantial amount, and they're just kind of sitting there dormant. When in reality, those are leads. If you have a good lead magnet, you have every right to follow up with them and say, "Hey, did my resource actually help you? Are you stuck anywhere?" And that extra step is going to result. in thousands of more dollars, if not tens of thousands or hundreds of thousands of more dollars in your business. So what we want to do is just follow up with them. And it's okay to follow up with people in your business. Your job is to help them. But when you create the right kind of lead magnet, so much easier. If your main offer is to help people create and sell online courses, then your lead magnet could be helping them figure out their course idea, because that's one of the biggest, most persistent problems that people have. I have hundreds of ideas and I don't know which one is actually going to be profitable or worth me creating because it's a whole big project. And it's true. But when you get the course idea, everything else gets easier. So if you can get them a quick win with a template and a video that you can give them to help them figure out their course idea, then you can follow up and say, hey, did you figure out your course idea? Because if they did, you say, awesome. What else do you need help with? And if they didn't, you can say, awesome. Do you want to hop on a call real quick and I'll help you figure it out? All of it gets you into the conversation with them where you can then present your offer as the next logical step. Because even if they figure out their course idea with this example, they're still thinking, how do I structure the course? Uh, what are the best tools that I should use? How do I create a sales page? What do I write for my automated emails? There's a lot of things that go into that. So it's so much easier for you to follow up because you created context with your lead magnet and that's what it should be doing. You solved one persistent problem. Earn their trust, and now you can help them with the next logical problem that your paid offer solves. Couple that with my 50 catchy titles and some good YouTube content where you're constantly getting discovered, and you'll have fresh leads coming to your business every single day that you can follow up with and offer some help. So if you're getting all this, understanding it, but you're feeling a little overwhelmed by the tech side of things, there are tons of different plug-and-play tools that basically build these kind of funnels for you. Now my favorite tool is Kajabi. It is an all-in-one platform that you just click a button, pops out all your landing pages, everything. So watch this video next and I'll show you how the platform works so you can get your lead magnet up and running as soon as possible. Hey, this video was helpful. Please give it a like and share it with someone that you think might benefit from this. It really helps boost my channel and I'd appreciate you for that. If you have any questions or want to brainstorm your lead magnet, let me know in a comment below and I'll get back to you as soon as I can. Other than that, take what you learned here, get out there, make something happen. I'll see you in the next one.