5 High Income Skills to Learn in 2026

James Allen breaks down five high-income skills anyone can learn from scratch: content creation, video editing, persuasion and sales, digital marketing, and copywriting. He argues that mastery comes from massive repetition, not study, and walks through earning ranges and step-by-step tactics for each skill, from picking one platform to reverse-engineering top performers.
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Right now, nearly half of millennials and Gen Z are living paycheck to paycheck, and 52% of college graduates are underemployed. So it's pretty clear that the old degree job stability path just doesn't guarantee success anymore. More people than ever are looking for other ways to make more money, and I didn't build a six-figure online business by going to college. I did it by learning a handful of high-income skills and getting good at them. So today I'm breaking down 5 high-income skills that anyone can learn, why they're a huge opportunity for you right now, and how you can start developing each one faster, even if you're starting from scratch. Before we get into the 5 skills, I wanna talk about something I call the skill gap. Bruce Lee famously said, "I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced 1 kick 10,000 times." If you wanted to get good at soccer, but you've never touched a soccer ball, you're not gonna be playing in the next World Cup. Most people hate not being good at things, but you have to suck at first in order to be great, and there's no getting around that. Every single successful person that you admire, whether it's in sports, business, or anything else, was terrible at first. They sucked. Maybe they could pick it up somewhat naturally, but no matter what, they did not get as good as they are right now without first sucking. Being bad at something isn't a sign that you're not capable of achieving great things. It's just proof that you're at the start of the skill gap, and you can only close that gap through repetitions. It's not by thinking about it, researching, reading, or waiting for something to happen. Reps are the only way to get good. Every high-income skill I'm about to show you follows the same rule. You're gonna suck at first, but if you keep trying, you'll get better. And with these skills, the better you get, the more money you're gonna make. Sucking at something is the first step to being sort of good at something, and the sooner you accept that, the sooner you will become successful. At the end of the day, all we can do is learn and try until you get good. So I just want you to know that before we go into these high-income skills. So now that you understand that you're gonna suck at these in the beginning, but you will get better if you keep doing them, let's dive into our 5 high-income skills, starting with content creation. Content creation has become the backbone of most businesses, both online and even brick-and-mortar businesses too. YouTube, TikTok, Instagram Reels, even LinkedIn all require the same thing to grow, which is great, consistent content. Great content builds awareness, trust, and sales, which makes content creators essential. As a content creator yourself, you are helping businesses stay top of mind and helping creators stay consistent. And if it's your business, this is even more important. There are 3 profitable paths you can take with this skill. The first one is creating content for your own business. To build an audience, attract clients, sell digital products, coaching services, do brand deals, affiliate marketing, anything like that. This is what I'm doing right now. This video is content creation for my own business. Making videos like this gets me discovered and brings people into my world, which allows them to have options where they can work with me. So that's the first one. The second one is that you can teach other businesses how to do content to build their audience, attract clients, and sell product services through their own business. This is also something that I do in my own business, but it's because I have first developed a skill of content creation and now I can teach it to other people. And obviously I'm always getting better and improving my own skills with content creation. The third path you can take is to create content as a service for local businesses or entrepreneurs who need consistent content. They want to market themselves online, but they don't have the time, creativity, or skills to do it themselves. Most local businesses, whether it's restaurants, gyms, real estate agents, chiropractors, salons, Even construction companies desperately need content to stay visible and top of mind on the internet. They want the result of more discoverability online, which is what content brings them, but they're busy running their own businesses, and that's where you come in. In terms of how much you can earn from being a content creator, I mean, there's really no limit. It just depends on how you use it. Most content creators can make anywhere from $500 to $10,000 or hundreds of thousands of dollars every single month. For example, if you're a creator who understands hooks, pattern interrupts and storytelling, and you also handle everything like filming, editing, posting, scheduling, all the backend stuff and the deliverables as well, you are going to make a lot more money because you are more valuable. Clients don't pay you to create and post videos. They pay you for the reach, the business, and the sales that come from making the videos. And that's why this skill pays so well. But great content is the difference between you posting something and you actually getting real attention to your business and making people think, I want to go to this business because I like this this business, or I like the creator. To develop the skill of content creation, I'd recommend picking one platform and starting to understand that platform because they all work differently. Short-form platforms are a bit different. You should be posting like 3 to 7 days a week. And long-form platforms like YouTube, you can post 1 to 2 days a week. Obviously you can do more, but that's a good benchmark. And get into a habit of filming yourself every day with your phone. The more content you create, the better you're going to get. And when you film yourself every single day, you are getting more comfortable being a creator, but you don't have to post these videos. You just need to get used to being on camera, presenting to camera, talking to the camera, and then you can keep those videos and put them into a folder that you can use for B-roll or just reviewing in the future. You know, if 6 months goes by or a year and you look back at your first videos you were recording, you'd be like, man, I was not that good, but now I'm so much better. It's because you bridged the skill gap. Also, study top performers on whatever platform you are using and reverse engineer what they're doing well. Think about their hooks, the pacing, the storytelling, and the style that they have, and then practice modeling what they do. If you are doing service work where you're reaching out to businesses, start by offering to create some content for a few local businesses for free. This is gonna help you build case studies and a strong portfolio that's gonna help you in landing bigger deals. To pitch restaurants, gyms, real estate agents, chiropractors, salons, construction companies, or other creators who want to be visible online, but they don't have the time or knowledge. Once one of these businesses starts getting results, they're going to introduce you to other people, especially if you're in a tight-knit local market like local construction companies. They're always referring business to each other. If you can focus on being the creator who handles everything from ideas, filming, editing, posting captions, and scheduling, which are all sub skill sets under this one skill set. But if you can do all of those, that makes you invaluable. So our next skill is video editing. Video editing is a massive opportunity for anybody right now who's really serious about learning this skill. Video content is being prioritized more than written content across pretty much every social media platform. Think TikTok, Instagram Reels, YouTube videos, even LinkedIn are all pushing more video content. And video content is so powerful because video connects you with the viewer way stronger than just written content alone. It also keeps people on the platform longer because they're watching a video rather than just reading a couple of quick bullet points. And algorithms love this. So that's another reason that they are also promoting more video content. There are over 207 million content creators worldwide, and that number continues to grow as more people turn to content creation as a legitimate career or even side business. A lot of these people have full-time jobs, they have kids, or they're running their business, and they don't have the time, skill, or interest to learn video editing, but they understand the value of it. Great video editing keeps people watching content, which helps the creator make more money. And as a video editor, you are taking hours off people's plates and creating a better product than they would on their own, which is why this is so valuable. By me outsourcing my own video editing, I have saved so much time every single week that allows me to put more energy into creating my own content. And that's why I will always outsource videos to an editor. So how much can you earn as a video editor? Well, if you went to fiverr.com, you can expect to pay a video editor anywhere from $20 to even $5,000 or more depending on the project. It depends on how much video they're editing. Usually short-form clips are cheaper, but you have to do a lot more of them. It also depends on how many visuals and sound effects and color grading and all those different sub-skills they are including in the project. But as a freelance video editor, it's realistic to make anywhere from $2,000 to $10,000 or way more every single month. A great video editor knows how to visually tell a story and an amateur just makes cuts. If you can visually tell a great story and keep people's attention hooked to a video and have a good turnaround time, you are an amazing video editor. So let's talk about how you can develop this skill of video editing and get some clients. The first thing I would recommend is to pick one editing software. It could be Premiere, Final Cut, or DaVinci Resolve. They're all great options. Start learning everything that you can about the platform until you understand it inside and out. And just a hint, This does not happen overnight. If this is new to you, this is the skill gap. You're in the beginning, you're going to suck, but you're going to get better the more time you put into it. I'd recommend mastering either short-form or long-form editing first. Pick one of them and then practice editing every single day. Remember that reps matter more than being perfect. Also, pick 3 to 5 creators that you admire and practice modeling their pacing, their style, and the storytelling. And if you want to get some clients for your own video editing service, just reach out to small creators, to coaches, entrepreneurs, and businesses. And offer a free edit to start building a portfolio. This is also going to help you in practicing because you'll have more reps and other people that you can work on because you're just doing it for free to get your chops up. And pro tip, do not half-ass this. I can't tell you how many people that email me and say, hey, I want to edit your video, I'll do a free sample, and I send it to them. And what they send back is complete shit. I had one guy do this, send me back the most half-assed edit ever, and I was like, are you serious? I literally emailed him back, are you serious? And he's like, what are you talking about? If you pay me, I'll give you the full experience. That's like going to Costco and asking for a free sample and they pull out the leftover in the trash and give that to you rather than a fresh sample. If you put in real energy and gave them a killer edit, they would say, I would love to hire you. Done deal. So focus on fast turnaround times and clean visual storytelling because those are your two biggest competitive advantages that you have as a video editor. And by the way, if you want to use these skills to get more coaching, freelance, or consulting clients for yourself, I made a free guide that gives you 15 proven ways to get your first or next high-paying client. It's short, practical and shows you exactly where to find these people who can afford you and how to start conversations that lead to sales. I'll link it right below this video if you want to grab it. Our next high-income skill is persuasion and sales. Persuasion and sales are the core skill that drive revenue in every single industry, whether you're closing clients, selling digital products, pitching brands, or even negotiating a raise. All of that comes down to persuasion and sales. Most people hate selling because they think it's pushy or it's gross, which makes this a massive opportunity that is wide open for people who can genuinely sell in a value-driven way. Businesses will pay for people who can bring in clients and customers, hands down. That is what makes a business a business. If you can actually close sales, you instantly become one of the most valuable people on the planet to any company or industry, and you will never not have a job. Persuasion shows up everywhere. It's in the content, conversations, in marketing, in email, messaging, offers, and pricing. All of it is based on persuasion. And when you learn this skill, everything you touch performs better. It's the ultimate life skill because it increases your income regardless of what business model you choose. At one point in my I was $40,000 in debt and I still was able to get out of that and build a six-figure income within about 2 years because I developed the skill of selling. When you know how to sell, you will not worry about money. In terms of how much you can make from the skill of selling, you can go 2 different ways. The first one is selling for other companies and doing something like commission-based sales. Doing this, you can expect to earn anywhere from $3,000 to $20,000 or more per month depending on the product or service you're selling. High-ticket sales typically end up making you more money. The other option is selling for yourself. If you're pitching and selling your own coaching courses and offers through your own business. And the cool thing about this is that there is unlimited income potential with this. Even with commission-based sales, you can realistically make pretty much any amount of money you want if you just sell more. With your own business, though, you get to control the offer, the price, the funnel, the lead flow, and the scalability, which can also be one of the biggest challenges. But a one-person business can easily hit $10,000, $20,000, or $50,000 per month. And then eventually you can hire your own salespeople. To develop this skill yourself and start getting some clients, I would first recommend picking up as many books as you can about selling and start learning. Turn your car into a university on wheels and spend your time learning sales and persuasion skills. And then the fastest way you can learn sales is by actually doing sales calls. So if you can work for a company like a bigger creator who needs sales reps and ask for the worst leads. This is something I learned from Alex Hormozi and it's so good. You ask for the worst leads because they suck, but you do too because you're at the beginning of the skill gap. So it makes it prime practicing soil for you to get better at sales. And if you can learn how to close hard leads, good leads will be easy. And every time you do a sales call, record every call. That way you can listen back and refine your tone, your clarity, your delivery, and your objection handling. I like to use a tool called Fathom as a note-taker in every Zoom call. So every time I do an enrollment call, it records the entire conversation and I can get a written transcript of everything that was said. I'll plug that into ChatGPT and I'll say, hey, what did I do well in this conversation? What did I not do well that led or did not lead to the sale? And it will give you some raw, honest advice. Persuasion in sales is 80% about listening and 20% about talking. So focus on asking great questions and listening deeply and understanding the client's true problem before you offer any kind of solution. Always diagnose before prescribing. That's like going to your doctor and you're like, hey, my knee is really aching me, and they just throw you some Tylenol. You'd be like, you didn't even check it out. Compared to a doctor who sits down and says, I'm sorry, your knee's not feeling well, uh, what's causing the pain? Is it this position? They ask you questions based on everything you say. Then they say, hey, this is the best medication I'd recommend, or the next person you should go talk to, and then they'll give you a referral. Approach your sales like being a doctor in that way. It's a smart thing to build a portfolio of results you've been able to get people, because if you're promising to make more sales, you you have to show proof, otherwise people aren't going to hire you. Sales is very competitive, but if you are good at selling, you will not have to worry about a job because you're making other businesses money, and that's why it's such a high-income skill. So next up, we have digital marketing. Every business, whether they're online or a local brick-and-mortar business, is turning to the internet to get customers rather than old-school methods like billboards, flyers, or radio ads. Digital marketing is like one skill that has a bunch of sub-skills under it that make digital marketing. So there's email marketing, SEO, paid ads, funnels, things like that. And these are things that actually drive revenue on the internet. Now, this is a little bit different than content creation, though content creation is a part of digital marketing. Think about content creation like getting you noticed and getting people to notice you. Well, digital marketing is getting those people to buy from you. There are many great content creators who can get noticed, but they're not making any money because they don't understand digital marketing. So the two really go hand in hand. Most business owners do not understand how digital marketing works. They don't have the time to learn it, and they don't want to waste money running ads or campaigns the wrong way. And that's where you would come in. So if you understand how to generate leads, how to nurture an audience, and how to drive sales online, you become one of the most valuable people to any business in the modern age because you can help them make more money, which is the name of the game. If you are great at making other people money, you will never worry about making money for yourself. As a digital marketer, you can earn anywhere from $1,000 to $25,000 $5,000 or more per client per month, depending on your skill level and the businesses that you're working with. The more revenue you can generate for a business, the more they're willing to pay you, and the income potential essentially becomes unlimited. I mean, if people are paying you $1,000 a month, but because of the work that you're doing, you're bringing in $10,000 a month of business, it's an absolute no-brainer. You could easily charge them $5,000 a month and they'd still be happy. So to get started in digital marketing, even if you're a total newbie, I would start by developing one of the sub-skills of digital marketing. So this could be email marketing, SEO, paid ads, or funnel building. And master this one aspect before you start expanding. So for example, if you got really good at building funnels, then you can start to master paid ads or SEO to drive traffic to the funnel, and that makes you even more valuable. Take a look at the businesses that you admire and start to reverse engineer what their marketing is on the internet. Study their funnels, their landing pages, the email sequences, the ad campaigns, and the offers that they are actively selling and that are working. If an ad page or an offer has been up for a long time, like many months or years, that means that it's probably working for them. And once you start getting a good skill set and you need some practice, reach out to some small businesses and offer to help them fix some simple problems. It could be improving their website clarity and helping it convert a bit better instead of just having a website, or helping them build an email list, or optimizing their online presence. Anything you can do to help them get more attention and lead to sales is going to be valuable for them. You can also offer a free audit to local businesses, coaches, or other creators to review their marketing, identify any kind of revenue leaks that they have, or present a clear plan to fix them. But if you're 100% brand new to this, like, don't just go start promising that you're going to help businesses do this and then not being able to actually deliver on it. Business is all about making big promises and then delivering on them. So focus on getting really good at one key thing: getting people more leads, getting people more bookings or more sales appointments. If you get really good at getting businesses more leads that actually convert, then they're going to pay you whatever you want to get paid, basically. But you have to build up case studies and proof that you can really do it instead of just saying that you can do it. Over time, you'll probably find that you like to specialize in one of these areas. Maybe it's email, ads, funnels, or SEO, and specialists can charge higher prices than more generalists. Our next high-income skill is copywriting. To put simply, copywriting is persuasive writing or salesmanship in print. Any time you read a business's websites, emails, ads, landing pages, funnels, sales pages, or even video scripts, all of that is copywriting and it's the magic behind every successful marketing campaign. Businesses are dying for people who can clearly communicate what they do, capture their attention, and turn readers into buyers, especially as companies are moving more online. Most entrepreneurs and small businesses struggle to explain what they do in a simple and compelling way. They get way too wordy. They make it all about themselves. And that is why you are so valuable as a copywriter. So if you can write in a way that gets people to take action and buy something, you will become one of the most valuable people on the planet. Great copywriting directly affects a company's bottom line. If you can get good at writing better headlines, email sales pages, then they get more leads, they get more customers and more revenue, and businesses will gladly pay for that skill. Copywriting is one of the few skills that compounds over time because the better your copy gets, the more valuable you become. So in terms of earning potential as a copywriter, I mean, copywriters can earn anywhere from $500 to $50,000 or more per project. It just depends on how good you are and what the project is. I know copywriters who make a killing by specializing in one aspect of copy, which is just creating sales pages. And when they create a sales page, they get paid to build the page, but then they also get paid commissions moving forward for any sale that the person makes. Now, that's just one pricing structure for copywriting that you can take, but a lot of people do it. As a copywriter, you're getting paid to drive sales to businesses and these businesses will pay top dollar to anybody who can reliably do that. And if you're building your own personal brand, you still have to learn copywriting. There's no limit to the amount of money that you can make by learning copywriting for your own personal brand. You can write a sales page or an ad that continues to make money for you years into the future, and you don't even have to show your face. This is how I'm able to make sales literally while I sleep or get people to sign up for my email newsletter or buy an online course or book a call with me. It's all because I've gotten better at copywriting and I still feel like I'm new. But I've improved so much from when I first started to develop the skill of copywriting. Start by reading successful sales pages, emails, and ads every single day. Something I like to do is subscribe to copywriting newsletters or other creators who just have really good emails, and then they sell stuff in their emails because all of that is copywriting. As you're reading great copy, pay attention to what's grabbing your attention and why, and then create a swipe file of headlines, bullet points, and sections that make you want to keep reading. Click the link that they're saying to click or buy the product they're saying to buy. If it's making you want to take the action they want you to take, that is good copy. Next, write every single day. Copywriting is a reps game, just like any one of these skills. The more headlines, hooks, and sales messages that you write, the faster your skill grows. I'd recommend posting on LinkedIn, Substack, or creating an email newsletter for you to practice and just base it around something that you're interested in. It's best if you can pick a specific niche like helping coaches grow their businesses or a specific type of local business or an online course creator, real estate professional, fitness creator, anything like that, because then you can learn the exact problems and desires of that specific audience. And being a specialist in one specific type, like if you create sales pages for online course creators and that's your niche, it's going to make client acquisition 10 times easier. And of course, as you're writing copy for other people and yourself, make sure you have a small portfolio of like 2 to 4 good examples of landing pages, emails, or ads that you've written that actually converted. Show your work and you will make people want to actually work with you. To get your first clients. You can reach out to some small business owners or creators or entrepreneurs and offer to improve their website copy, their email sequences, or maybe even a part of their sales page. Copywriting isn't about being the best writer, which is really weird to think about. It's really about the way that the words you write make the readers feel when they read them. Some of the best copywriters in the world were failed students in high school, and they sucked at their English class. And it ties directly into our earlier skill of persuasion and sales. Now, if you're building a personal brand or coaching consulting style business and you want to learn my best tips on writing great copy, watch this video next. If this was helpful, please give it a like and share it with someone that you think it would benefit. It really helps grow the channel. And leave a comment if you have any questions about any one of these skills down below. Other than that, take what you learned here, get out there, make something happen. I'll see you in the next one.










